If there have been ever any doubts that okay-pop sensation BTS could be first in line as track-of-the-summer contenders, consider considering the ones doubts duly squashed and smoothed over. With their new unmarried “butter,” the band’s 2d song sung entirely in English, the men make conjuring joy look easy—as long as you’ve been given a suitable drip.
After annihilating youtube facts—the unmarried’s tune video hit 10 million views in thirteen mins, then became the fastest video ever to attain 50 million perspectives—”butter” is continuing to eat global charts. It’s lighter fare from the talented group, an upbeat and bouncy tune that keeps its stars in excessive registers but thrums with a constant bass beat.
In case you hear the title ‘butter,’ you recognize at once that we tried to prepare a song that’s easy listening, in place of [something with] a virtually heavy or profound message, band member Jimin instructed variety.
This is a touch embarrassing, but it’s something easy like butter that sincerely melts into and grabs maintenance of you. It’s a charming tune, sort of a confession.” A confession of what, exactly, Jimin didn’t make clear, but we’d threaten a bet it’s that the band is admitting what the rest of the sector already is aware of: they’re at the very top of global pop.
They’ve crossed borders, figurative and literal, that no other group has managed earlier than them. If you think you understand how massive they’re, assume bigger. There is no different crew embracing superstar fame in a vein quite like BTS, and the lyrics of “butter” are a cheeky admission that the seven young men are relishing the view from the top. Oh, and that they have 0 intentions of halting the climb.
We need and retain to need to acquire a Grammy award,” band member Suga instructed range. “‘butter’ will be some other strive at the grammy award. I am hoping we will have the right outcomes.” You gained’t find a great deal of symbolism or hidden codes embedded in “butter” ‘s easy lyrics.
Still, the verses comprise several clever references both to other musicians and popular culture ephemera. The band credits Michael Jackson’s “clean crook” in their opening lyrics (“easy like butter / like a crook undercover”), in addition to usher’s “u got it awful” (“do not need no usher / to strike a chord in me you purchased it terrible”). Get an early leap on summer celebrating by sorting out the video and lyrics.