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tiera signed a record deal with Valori Music who R&B with the country.


Key Sentence:

  • Promising new down-home craftsman Tiera has endorsed Big Machine Label Group’s Valory Records.

Tiera, who is endorsed to Songs and Daughters music distributing and who has a day-by-day show on Apple Music Country, was Billboard’s March country new kid on the block of the month depending on the strength of her self-delivered debut EP. Around then, she said she was searching for a name willing to “get out of the case a bit.”

The artist/lyricist, who consolidates R&B with country, presently says she found that accomplice in Valory.

She’s likewise anticipating working with a portion of her composing legends, including “The Bones” co-author Laura Veltz, who is endorsed to Big Machine Music for distributing. “She’s No. 1 on my rundown, and I two or three composes booked for the near future with Natalie Hemby,” Tiera says. “I love my ladies!”

Likewise, on her list of things to get is to record with BMLG craftsman Carly Pearce – Tiera conceives a Dolly Parton cover would be ideally suited for the pair. Pearce has been a vocal ally of Tiera’s and surprisingly made everything go smoothly for her gathering with the mark. “Just before I met with the group around there, I messaged [Carly] and said I was having a gathering,” Tiera says. “She messaged Scott and set the ball rolling in a good direction for me.”

Tiera, who is dealt with by OH Creative Management and booked by WME, has effectively notified Valory’s promotion group that she anticipates results. “No strain to my radio group, yet I reveal to them constantly, ‘Your young lady needs a No. 1,'” she states with a snicker.

“When I first went to Nashville, I had a vision of the perfect record deal,” Tierra said. “Most importantly, I wanted to be in a place where they would love and understand the music and the brand I had built as an independent artist. I want to work with people who work as hard as I do for my music. I don’t just want to win the team; I want a family. That’s what I found in the Valory team. They’ve been so excited since I met them, and I’m so excited to be a part of The Valory Music Co.!”

“When Tierra walks into a room, she instantly illuminates them with her incredible charm, intelligence, and talent,” said Scott Machine, President/CEO of Big Machine Label Group. “I passed out when I met him, and I can’t wait for the world to find him. This is an extraordinary new talent.”

1 Comment

1 Comment


    May 17, 2022 at 9:50 am

    It’s arduous to find knowledgeable folks on this matter, but you sound like you recognize what you’re talking about! Thanks

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